文章阐释了大数据时代出版业的发展趋势，对大数据可能带给出版业的挑战进行了分析，并针对可能出现的挑战提出了出版社需要做出的战略准备，即：树立大数据意识；完善信息基础设施建设，提升出版社的数据分析能力；进行企业组织结构调整，提高数据决策的执行力；做好大数据相关技术人才的储备，培养新型出版人才。面对技术带来的大变革，出版社唯有做好理念、技术和管理的充足准备，才能发挥其内容资源优势，获得社会、经济效益的双丰收。

The articel illustrates the development trend of publishing industry under the big data, analyzes challenges that the big data may bring to the publishing industry, and proposes a strategic preparation, namely: first, the publishing house should set up the consciousness of big data; second, in order to establish the data analysis capability, the publishing house should improve the information infrastructure construction; third, enterprise organizational framework adjustment will be help to improve the decision making by big data and execution; and finally, it is necessary to reserve some technical personnel of big data, and develop new publishing talent. Facing with the enormous changes of technology, press can not take full advantage of their own content resource and make economic and social benefits of the double harvest, only be sufficient preparation idea, technology and management.