2004, 27(5):139-142.
Abstract:
Trust is the most basic operation mechanism. From the embedded visual angle, the cooperation relation is considered as the inter-continuation.The trust relation in virtual enterprise is embedded in the network of social relation and will evolve dynamically. The interaction between partners, which is composed of information communion and learning, plays an important role in the creation mechanism of VE's trust . Firstly, this article starts with the time dimension of cooperation relation in VE, compartmentalizes the trust relation of VE as two parts: initial trust and continuous trust. Secondly, it argues that the prior experience of cooperation, reputation and commitment can affect the initial trust obviously, accordingly, the life cycle of VE, opportunism, interdependence and the distance of culture and geographic distribution can determine the generation and development of the continuous trust. Finally, it develops a dynamic process model based on information communion and learning, which perfects Nielsen's static conception model.
